RCom ties up with TELibrahma to provide cricket video updates

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Telecom service provider Reliance Communications on Wednesday said it has partnered with mobile solutions provider TELibrahma to deliver video updates and replays from the ICC World Cup cricket matches on mobiles for all cricket lovers.

With this partnership TELiBrahma would deploy bluethooth device in stadiums and enable consumers to receive video highlights when they are watching the match in stadium, RCom said in a statement.

"We believe it would help consumers to catch the missing action. This opportunity will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact," TELiBrahma president P.R. Satheesh said.

The tie-up will also enable Rcom consumers to view highlights and action replays of cricket matches for free. The solution is supported on more than 80 per cent of the mobile phones in India and works across phone models, operators and geographies.