High fashion met Facebook with Oscar de la Renta launching his much awaited new fragrance, his first in ten years, on the social networking website. The designer to the stars, is giving away samples of the new “Esprit d’Oscar” scent to those who “like” the label’s page.
As part of the viral campaign, other official announcements have appeared on the brand’s Twitter and Tumblr accounts, directing readers to Facebook.
The company describes the blend as “a floral-oriental fragrance”, the first scent released by the label since it reacquired its fragrance license in January 2010, following an 18-month legal dispute with its American distributor, L’Oreal.
***
Shyamalan to direct Will Smith & son
Los Angeles: Indian origin Hollywood director M. Night Shyamalan has signed up father-son duo, Will Smith and Jaden Smith for his upcoming sci-fi film. The 40-year-old filmmaker who has hits like Sixth Sense and Signs to his credit, has signed the two for the film which is set 1,000 years in the future, according to the Hollywood Reporter.
The director, who is known for his supernatural plots, said it was his dream to work with the Smiths.
“The chance to make a scary, science-fiction film starring Jaden and Will is my dream project,” said Shyamalan.
Jaden, 12, who scored a hit with his film debut, Karate Kid, will play a boy who must find his way around an abandoned planet after his spaceship has crashed, with Will, 42, playing his estranged father. —PTI