If Bhag Bhag DK Bose surprised you, What the F is going on? will drive you over the edge. The track from the upcoming movie Soundtrack that stars Rajeev Khandelwal and Soha Ali Khan is creating a buzz with its tongue-in-cheek number sung by Anushka Manchanda.
“What the F is going on
Can’t slow down
What the F is going on
I didn’t see
What the F is going on
I am fallen over, oh can’t you see”
Even as Bhag Bhag DK Bose from Delhi Belly was controversial and raised questions about the use of such provocative words, What the F is going on? stands for the four-letter word which is undoubtedly the most widely used slang these days.
The track has been written and produced by Midival Punditz and Anushka. But youngsters it seems are cool with such foul-mouthed songs and say there’s nothing shocking about them.
Stylist Nikhil Aggarwal finds the number pathetic. He says, “I didn’t like DK Bose either, but this song has nothing going in its favour — neither the score nor the lyrics. Atleast, DK Bose was hummable, and I don’t find it too controversial, in fact, there’s something is missing here.”
For Sakshi Sudan, professional, the song isn’t a big deal. “It certainly didn’t shock me, I don’t think it will raise any controversies as people won’t bother to raise questions. Everyone is aware what it stands for and there’s no shock value attached to it.”
Mohan Nahar, musician, says the track resembles Nelly Furtado’s Maneater. “But the resemblance is just about it. Sadly, the chorus doesn’t reach the crescendo and the song is too diluted. ‘What the F’ is barely noticeable. Secondly, unlike DK Bose which made a statement at our culture, this lacks punch.”
Interestingly, movies today thrive on controversies and it’s not surprising that people are willing to go to any length to grab attention. Himanshu Bhandari, DU student states, “Today, marketing or promoting a movie needs big money. Making a film stand apart in a bunch is a daunting task. They spend a lot more on promoting a film these days. This just follows the trend and apart from a few curious listeners it won’t garner much interest.”