I am, I am told, principally guilty for having introduced the idea of the importance of India’s “soft power” into the public discourse of our country. My rationale for applying the American academic Joseph Nye’s ideas to India (initially in a series of speeches at the dawn of the new millennium) lay in my conviction that India’s biggest asset in the world was not merely our rising power in conventional terms or our consistent economic growth in the last two decades; it was, I felt, the attractiveness of our culture, values, cuisine, music, clothes, films, yoga and so on to the rest of the world.