Becks’ confession sends Lego sales soaring

Jul 21, 2010 |

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London, July 21: British footballer David Beckham has sent the sale of Lego skyrocketing after he confessed his love for the construction toys.

Beckham, 35, had said that he would be playing with the tiny blocks if he had not been a footballer, and that in his spare time in Italy he had been piecing together a huge model of the Taj Mahal.

His comments about the toys have sent sales of the 5,922-piece set soaring by 663 percent, that too in just one day.

The up in sales made Lego chiefs issue an invitation to Becks, wife Victoria and their sons Brooklyn, Romeo and Cruz to visit their head office in Billund, Denmark - home of the original Legoland park.

“David and the boys are big fans and we are always open to new ideas from people passionate about Lego,” the Sun quoted a Lego spokesman as saying.

“We hope they take us up on our invitation,” he added.

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