There’s an Indian connection to celebrated Turkish writer Orhan Pamuk’s latest literary offering.

Dilip Bobb

The jury is still out on whether Lalit Modi lined the pockets of his Armani suits during his IPL reign, but there’s no question he’s an innovator and an original thinker. At the height of the BCCI’s campaign against him, Mr Modi got himself interviewed by a PIO journalist in London and uploaded it on YouTube. It was a smart move made more dramatic by the medium. Anyone with a PC, laptop or smartphone, could watch it, and not have to wait for the TV channels with their beady eye on TRP’s.