Dr Githa Heggde

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The new communication model a dialogue, not a monologue

Mar 24, 2011 - Dr Githa Heggde |

If advertising is a form of communication intended to purchase an idea, product or service, the clout of individual experiences expressed in the form of comments on a Facebook page, a blog or a resp

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I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

Shekhar Kapur’s Bandit Queen didn’t make the cut. Neither did Shaji Karun’s Piravi, which bagged 31 international awards.

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