Neena Sondhi

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Underdogs in communication

You know Neena aunty, this is absolutely the last time I am ever going to come first in anything.” Exclaimed my 10-year-old-nephew Dhun in disgust, as he threw his trophy for best academic scholar on

Certified communication

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As I called up all my teachers and gurus who have made my sojourn towards the Kalpavriksha of knowledge possible, I remembered that any germination of a notion, theory or even perspec

Continuity in communication

Man is different from animals not only be-cause he is a thinking being, but also because of his tryst with eternity.

To Communicate with innocence

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“BUA, CAN you write a request to God from me?” asked my five-year-old niece Tanya.

The slow but sure evolution of man

“Tell me, dear wife you notice the seniors, the kids, the Hindustani and of course the so important Aaj ki nari. What happened to the guy who came first — Adam and Manu. You sure have sidetracked him! Your marketeer is always trying to entice the customer as she and marketing pundits, like you have convenient amnesia when it

Communicating precociously

Didi your nephew Tanmay has become such an upstart that I think he needs a good whack.” This fed-up-to-my-gills tone was so unlike my mild-natured sister-in-law that it stopped me in my tracks and I q

The common man’s art of communication

“Every consumer today has become a maverick Raj Kapoor!” exclaimed A.D., the owner of an ethnic lifestyle Indian brand.

To salute or serenade? That is the question

Chaudvin ka chand ho, ya aaftaab ho, jo bhi ho tum khuda ki kasam, lajawab ho to Ek ladki ko dekha to aisa laga, jaise shayar ka khwab, to Durga bhi tu, shakti bhi tu … No, no, I am not playing antaks

Out of home innovations

Have you ever seen a 20 metre clothesline with clothes of all shapes, sizes and colours merrily dancing in the wind? Ninety five per cent of the answers are going to be in the affirmative.

Out of home communication

“Psst! Psst! Ma’am, Ma’am…came a sound, as I walked down the elevator at Select City Walk on a Flea Market Wednesday afternoon.

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I want to begin with a little story that was told to me by a leading executive at Aptech. He was exercising in a gym with a lot of younger people.

Shekhar Kapur’s Bandit Queen didn’t make the cut. Neither did Shaji Karun’s Piravi, which bagged 31 international awards.