In a world of zip, zap, zoom, the marketeer is always on the lookout for new ways of catching the consumer’s eye.

...Duniya ek dulhan, dulhan ke mathe ki bindiya, yeh mera India, I love my India………lilted the lyrics on an FM channel, vying with the cacophony of ‘machine music’ in my royal carriage – the three whee

Last weekend, as I sat watching the Sunday movie on a popular TV channel, I decided that for once I would not zap channels during commercial breaks. And what did I find?

“Love thy neighbour, as thyself”. Most religious scriptures and spiritual gurus spout gyan along similar lines.

Tandoorsti ki rakksha karta hai Lifebuoy, Lifebuoy he jahan tandoorsti hai wahan or Khao Gagan raho magan or the dictate to buy Shudh Ghee, Mohan Ghee.