You are bound to agree that people log on to Facebook (FB) to socialise and not to search for products. But have you ever thought about another angle?

The idea that “consumers can’t innovate” is being turned on its head.

Jharna Sur

The mobile industry in India is on a never-before high. With over 300 million subscribers, mobile connections are expected to touch a staggering figure of 7.49 billion in 2015. Revenues will also cross the $1,000 billion mark. Naturally, advertisers are perked up that this may be the advertising mode of the future. If a report by Berg Insight

Retro is back. Yes, at least in advertisement commercials.

While many admit that rural life is less exciting than its jazzy urban counterpart and that the job opportunities for a rural person are definitely less than those of his urban colleague, many also ag

You may or may not agree but for many Indian consumers, luxury is like having the world at your fingertips.

Talk of advertising to senior citizens and the first image that comes to mind is that of ads pertaining to medical insurance or even hearing aids. The common perception is that the elderly do not have any purchasing power, nor are they tech-savvy. This is, however, far from the truth. Seniors can not only navigate through the Internet but they also have the money to spend on holidays abroad or buying expensive gifts for the ones they love.

Festivity is in the air. While Kolkata is gearing up for its biggest festival — Durga Puja, Delhi and south India are counting the days to Dussehra and Diwali.

The focus of advertisements has definitely shifted to regional languages.

Here’s an interesting question. An increasing number of women are single — getting married later, or preferring to remain single.