If you are a frequent visitor to YouTube, you must have come across short video clips. In fact, there are millions of short video clips on the web, produced both by professionals and amateurs.

It’s not merely ice-cream makers and toy manufacturers who are targeting children. Every company worth its salt has its eyes riveted on children. The reason is not hard to find.

‘When I was young, I’d
listened to the radio
Waitin’ for my favourite songs
When they played I’d sing along
It made me smile...’
— The Carpenters, Yesterday Once More

Imagine this. You are in a mall and having splurged on clothes and perfumes, you stand in the queue waiting to pay the bill.