The other day while weaving through difficult Mumbai traffic, I came across this ad of Jet Airways.

It’s a strange dichotomy — while a customer may spend many thousands on various marketing strategies and have just a few Twitter followers, another may spend only a meagre amount and yet have a band o

When two competing brands, Uni-lever & Procter and Gamble, collaborate on something, it’s time to sit up and take notice. Both companies, it seems, want to make a difference to people’s lives.

I was reading about the presifact. Republican hopeful, Mitt Romney is on an advertising overdrive and his favourite medium of communication with the electorate is… guess what?

Do you remember a particular scene in Baazigar where Shah Rukh Khan, in a bid to propose to Shilpa Shetty gently kneels down at her feet but tips her off balance to throw her to the ground at least 10

I still remember how a telecom major made a splash while entering the market. Besides the usual paraphernalia of media teasers, and advertisements, its founder-director created quite a stir when he descended upon a well-decorated stage in a parachute.

The other day while watching the IPL on TV, I was amazed to see the latest commercial from Havells. It showed a gaunt Rajesh Khanna talking about how fans do not change — they are forever.

The man behind the Virgin empire and one of the most dynamic and successful entrepreneurs of our times, Richard Branson, has a very interesting analogy to offer every time someone asks him how he made

You are a corporate high-flier who jets around the globe. Making and breaking deals is a game that you love to indulge in. Your favourite pastime is playing chess.

There was a time when no one paid much heed to the younger generati-on. While the elders blabbered on, the younger generation was supposed to listen. Cut to the present.