Model Cara Delivingne says it’s her secret; the X-factor behind those flawless cheekbones and unearthly skin, despite a hectic schedule and hours of late night partying. Brit beauty Lisa Snowdon endorses its miracle effects. Other celebrity models and actors are also warming to it — an ironic term to use, as the phenomenon is all about freezing.

Lasini, beauty pageant winner, model and dancer, is all set to enter Kollywood with her debut film, Moondru Peru Moondru Kaadhal.

This summer has been dubbed the superhero extravaganza — and rightly so, as fanboys all over the world prepare to welcome two of the biggest action flicks of 2013: Iron Man 3 and Man of Steel.

It seems a predictable enough trajectory — from beauty pageant to catwalk to the South Indian film industry and Bollywood. Yet Vimala Raman’s transition was not all predestined.

Sri Lanka-born Nitha Nava defies categories. She has been a beauty queen, supermodel, actress and now debutant director. She also has a degree in criminology.

For centuries now, nerds have been considered inhabitant on the lowest rung of the sex appeal chain. While geeky bookworms pondered over life-altering scientific discoveries, their jock brethren went about flexing their brawn and picking up women.

His current followers range from the likes of Andy Murray and George Clooney to Lady Gaga and Madonna. His high-flying Beverly Hills lifestyle sees him rub shoulders with the highest echelons of Hollywood A-listers who throng his sessions and swear by his controversial approaches.

It was magic at first when the world discovered it; a simple surgery that could rid the visage of all those wrinkles, bring back youth. Face-lifts were the new rage and everyone wanted one — before botox arrived in town.

She was a model in her prime, jet-setting with the best designers and sashaying across ramps all over India. He was a young, enthusiastic businessman carrying on his father’s legacy, serving as director at Amaria, The Guitar Café and forging a collaboration with the Enrique Keller guitar brand, bringing the sound of the strings to the city’s cognoscenti.

It’s not just Hollywood, but the rest of the world is also gearing up for it: the 85th Academy Awards. This year, one category that has been heating up (quite literally so) is the Best Actor honours. And you only need to look at the list to guess why: Daniel Day-Lewis, Bradley Cooper, Denzel Washington and Joaquin Phoenix. Now isn’t that just the hunkiest line-up of Oscar heartthrobs you’ve ever seen?